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Commercial Sound Design and Audio Mix
Advertising: The Art of Selling.... But before a commercial can sell it’s product to the consumer, an Ad Agency has to sell it’s ideas to the client. The production technique used most often to present these ideas is the creation of a video storyboard, called an Animatic. The Soundtrack plays a very special role in this process. It needs to bring excitement to an otherwise very limited animation, and emphasize the selling point of the commercial. Here are a few examples:
The Art of The Animatic
